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• richer
• smarter
• nicer

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™ 2003 Jim Edwards / Guaranteed Response Marketing, LLC “ All Rights Reserved
The Secret to Winning Every Single Time¦ In Everything You Do

• more fun
• better looking
• earlier
• flashier
• quicker
• or cheaper than you are!


It™s a fact¦ if you live in the world of competition, you WILL (not might or maybe)¦
you WILL eventually lose to someone else.


With competition in every day life, you hear things like:


“Why should I buy your widget when Joe Blow sells his for $50 less?”


“Why should I hire you to sell my house when Mary Jane will sell it for 5% instead of 6%
commission?”


“Why should I listen to you when Billy™s mom lets him play with firecrackers in the
backyard?”


“Why should I buy your book about copywriting when I can buy one of the hundreds of
others that cost less / promise more / were written by somebody famous.”

Want to know what™s even worse about living in this state of competition?


In most cases, you™ll never even get a chance to respond to these objections because
people won™t verbalize them to you¦ those objections often never make it past their
subconscious evaluation phase.


When you live in competition with others, prospects and customers will ELIMINATE
you without a second thought¦ and they often won™t even know why they™ve eliminated
you.


Let me say it one last time just to recap and then we™ll move forward¦




Page 7
™ 2003 Jim Edwards / Guaranteed Response Marketing, LLC “ All Rights Reserved
The Secret to Winning Every Single Time¦ In Everything You Do

Competition SUCKS!

Competing against other people creates internal struggle within you¦

Internal struggle leads to other negative feelings like anger, resentment, inferiority
and worse!

If you try to win through competing with others¦ ultimately, your bank balance
will SUCK!

(Sorry if you™re offended by the word “SUCKS” but hey, that™s reality ˜ )

You can™t win this way (nobody can)!

Even if you succeed for a while by competing with others, ultimately you will lose
because once you become #1, people naturally try to knock you off¦ pull you down¦ or
otherwise climb over you in their quest to take the #1 spot.


Unless you possess an unlimited budget, incredible good looks, or psychic abilities that
let you see into the future, competing with others is NOT the way to win in life or in
business over the long haul!


At this point, you probably have a question on your mind (or at least you should)¦


“If better, faster, quicker competition isn™t the answer, then what™s the secret to
winning?”


“How do I WIN every time I step into the arena of life?”


Simple! Don™t play the game everyone else is playing¦


Don™t compete.

Instead¦ you should “Create!”


THE SECRET you™ve been waiting for:
Creation -- not competition -- is the secret to winning in everything you do!



Page 8
™ 2003 Jim Edwards / Guaranteed Response Marketing, LLC “ All Rights Reserved
The Secret to Winning Every Single Time¦ In Everything You Do



Creation is the process of finding, inventing, discovering or originating something new.
It™s doing things in a different, more creative, more beneficial way than others currently
do them.


Creation means coming up with new solutions to problems and doing things in a way that
immediately separates you from the competition in the minds of your prospects.


In fact, being a creator rather than a competitor separates you so much that they won™t
even make a comparison¦ you stand alone in their minds.


Creation means being different¦ and people who are different stand apart from the
crowd and don™t face the struggles that naturally come along with competition.


Creation means being the only game in town if people want what you offer¦ and that
means a whole lot more sales, more satisfaction, better relationships¦ and more money!


But creation comes with a price¦ a price most people are mysteriously NOT willing to
pay.


But if you pay the price¦ the world will deliver anything you ask.


What™s the price?


In order to create instead of compete you must cut yourself off from the mentality of the
“crowd.”


Now by “cut yourself off” I don™t mean you should become a hermit living in a cave with
no human contact. What I mean is that you must separate yourself from the “crowd”
mentality.

You must be willing to make mistakes.


You must be willing to take chances and be vulnerable.


You must be willing to open yourself up to criticism.

Page 9
™ 2003 Jim Edwards / Guaranteed Response Marketing, LLC “ All Rights Reserved
The Secret to Winning Every Single Time¦ In Everything You Do



You must be willing to work through the doubts that will inevitably bubble up from your
subconscious mind as you experiment with new and better ways to help others get the
results they want.


You see, it™s easier to just do things the way everyone else does them.


It™s easier to stay part of the crowd¦


After all, even if you don™t like the crowd, it still feels safer as part of the crowd than not
“ especially in the beginning when you first try to break away from the group mentality.


But once you break away from the crowd, you™ll find your creative rhythm and discover
how to put your own unique creation skills to work.


Then the sky truly is the limit and you™ll wonder how (or why) you ever bothered with
the crowd in the first place. ˜


Creation “ not competition “ holds the key to your happiness and success, not only
in business, but in life.


So how do you create?


<sidebar> By the way¦ here™s where most self-help “gurus” fall on their butts.

When it comes to giving specific instructions on how to do something, they just give
you a bunch of generic, general, hard-to-follow advice. NOT HERE!

Follow the formula I lay out here and you will amaze yourself at the results you
achieve.



How do you remove yourself from the crowded arena of competition and get into the
fresh air of creation?


Simple.



Page 10
™ 2003 Jim Edwards / Guaranteed Response Marketing, LLC “ All Rights Reserved
The Secret to Winning Every Single Time¦ In Everything You Do

Here™s my 4-step formula for getting out of competition and in to creation¦

Step 1 “ Decide

Decide that you will no longer act and think just like everyone else.


Decide that you will no longer do things the exact same way, sell the exact same things,
do your job the exact same way, or treat your kids the exact same way as everyone else.


Just because everyone else does it that way doesn™t make it right¦ or better¦ or more
valuable¦ or even sane!

Earl Nightingale termed it best when he said most people play “Follow the follower.”
People blindly following the person in front of them¦ who follows the person in front of
them¦ and there™s no leader at the front, just an endless line of followers¦ doing the
same old thing¦ the same old way¦ with the same old tools¦ creating needless
competition.


And remember “ Competition SUCKS!

Decide to be different.



Step 2 “ Innovate

Innovation is simply the process of taking something old and creating something new
from it.


Innovation means finding a new use for an existing tool or technique.


Innovation means taking two seemingly unrelated things, putting them together and
creating a whole new way to do something or solve a problem.


Innovation means sticking your head above the crowd, doing a complete about-face, and
heading in a totally different direction looking for new answers to old problems.



Page 11
™ 2003 Jim Edwards / Guaranteed Response Marketing, LLC “ All Rights Reserved
The Secret to Winning Every Single Time¦ In Everything You Do

Innovation means being different¦ it means trusting yourself and your abilities¦



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