These decisions are all made in the potential buyer's subconscious mind in
fractions of a second. It is not logical thinking that will make people buy from you
just because they have seen your listings before. It is the unconscious mind that
makes these decisions. The eyes of the visitor send the listing to the brain, the
brain finds a matching image stored in its database and automatic feelings of
familiarity and trust are felt by the visitor.
These feelings are not overwhelming, but they are enough to make people
choose you over the competition.
This is exactly why you would rather buy a SONY product rather than some no-
name brand's product, even if you have never owned a SONY product in your
life. SONY is everywhere, you see and hear their name all the time and as a
result; you feel familiar with the brand and trust them over brands you have never
heard of before.
So if you are going make your listings stand out, make sure all of your listings
look alike. Because even if your listings look professional but you always change
the way they look, you won't be able to implant the image of your listings in
anyone's mind, you wonâ€™t be able to make anyone buy through repetition.
Graphics are a great way to boost sales and attract new and repeat
customers. If you want to have extremely efficient listing, you should use
professionally designed listing graphics in all of your auction listings. I
understand that professional graphics can be expensive, but it will be a wise
investment and you will make the money back in no time!
Quick hint: Get a high school or college kid to do your graphics. There are a lot of
young talented artists who are a whiz on computers these days, and youâ€™ll be
able to get them for a fraction of the cost of a professional.
Design of graphics: the purpose of graphics is not to sell the product, but to
assist the sale by making people feel comfortable, making your business look
professional, giving you an identity etc.
If your listing has cheap graphics people will notice, and it will appear as if you
don't take your business seriously. If your graphics are well done but too flashy,
the graphics will take attention away from the product (not good). But if your
graphics are clean, crisp, simple and professional your visitors will barely notice
them, and all of the attention will be on the product.
So remember if you have cheap graphics they will get noticed, if you have flashy
graphics they will take attention away from the product, but if you have simple,
clean, crisp and professional products, all the attention will be on the product you
are selling. And the visitor will feel comfortable because your listing looks
professional (as it should look).
So when you are deciding on a design for the listing graphics, remember your
listing is your sales person and business representative. Would you dress your
sales person in sweat pants? If your sales person dressed like that, they would
get noticedâ€”but not in a good way.
If you dress your sales person in a bright yellow jumpsuit and a gigantic afro wig,
your sales person will definitely get noticed, but no one will be interested in the
product he/she is selling. What you need to do is put your sales person in dark
navy blue suit, that way the only thing that will get noticed is how professional
he/she looks and the focus will be on the product, not the sales person.
eBay stores are great, and if you want to become a PowerSeller as fast as
possible I suggest you open up your own eBay store as soon as you reach the
feedback required (10) to open one. Most PowerSellers have eBay stores, and
almost all of the PowerSellers I ever talked to recommend opening your own
To open your eBay Store now with a FREE trial, go to:
*offer may expire
Store sellers can see an increase in profit of up to 25% in the first three
months of opening the store (according to eBay). Having your own eBay store
will save you a ton of money in listing fees and let you sell items in a fixed price
format as well as auction.
You can list items for a much longer time and store them in your inventory list for
30, 60, 90, 120 days and even "good till canceled". You will also be allowed to
feature links to other auctions in all your listings with a cross promotion tool that
makes cross promoting your inventory extremely easy.
There are also bonuses like your own search engine and monthly reports from
eBay featuring statistics and dada about your sales in the past month. Those are
all great reasons for getting an eBay store, but they are not the biggest.
The biggest reasons for getting an eBay store are, it gives you a location! It gives
you a base of operation, a place where people can easily find you and a place
where repeat customers can come back to.
That is why you need a store, you need it because you want people to search
through your listings, instead of the search results from the eBay search
engine. You want people to type in your web address and check out what you're
selling before typing in ebay.com and doing a search from the home page.
The eBay store will give you an identity, a name, it will give you a chance to
stand out from the crowd and start gaining repeat customers that keep buying
from you on a monthly basis. An eBay store is a major step towards turning your
business into an actual business.
Not only will your customers be able to bookmark and return to your store, but it
may also be indexed in the major search engines like Yahoo and Google! So if
youâ€™re selling watches, and someone does a Yahoo search for watches, your
eBay store may appear in the results along with the usual online retail websites!
This can increase your traffic greatly, and likewise boost your sales.
Identity: Just like we talked about your listings regarding branding, your eBay
store needs to look different that your competition, so don't bother using the
design templates eBay will offer you, they are a waste of money and everybody
You need to use original graphics to make your eBay store stand out just like you
would use original graphics in your listings.
As you can see, eBay Stores are highly customizable, and this is one which has done a
good job of branding itself through design and graphics.
To establish your name your eBay store needs to appear like your listings as
much as possible. Same colors, design and look. This will implant the image of
your listings and store in the visitors head and further separate you from your
competition in the mind of people that visit your listings and store.
If your listing and eBay store look the same, every time a person comes across
one of your listings or visits your eBay store they will recognize you. Being
recognized is a big part of standing out from a crowd and building your identity.
If your listings and eBay store look different people might not make the
connection between all those listings they keep coming across and your eBay
store. You want the connection to be there, you want people to recognize you
and feel as if they know you even though they have never bought anything from
Remember, people tend to trust businesses and companies they recognize more
than those they don't. To be recognized you need a strong identity, you need a
"look" that sticks in people's minds and that look must appear on everything that
is connected to your business.
You must brand your listings and eBay store so they look the same, this will give
you a strong identity and as a result you will gain credibility and people's trust. If
your listings and eBay store have a different look, your identity will be weak and
it will be harder to stand out from the crowd.
Get a domain name, this is very important. You need to get a simple and
memorable .com or .net domain name that sticks in peoples heads. A domain
name makes it simple for people to find you.
The standard web address eBay will give to your store will look like this:
stores.ebay.com/yourname, this is not a very memorable web address and it is
too long to be easy to type into your web browser. You need a web address like
yourname.com or yourname.net
Your own domain name will make it easier for people to find you. You want to be
easily found because if you are you can start gaining repeat customers that type
in your web address before they type in ebay.com. A .com web address will also
separate you from the sellers that have a standard eBay address.
For affordable domains with free email accounts, go to:
For the best affordable and reliable web hosting, go to:
For your own web based store from an eBay company go to:
Credibility: an eBay store will let people know that you take your business
seriously and are not just looking to rip them off. If you don't have an eBay store
and your listings look like they have been sloppily put together in 1 minute,
people won't trust you as much because you won't look like your taking your
An eBay store will give credibility to everything you say in your listings. You will
look like a serious and professional seller that has no time to play games and no
reason to lie to anybody.
The bottom line is you should get your own eBay store. Your business will be
more organized, will look like an actual business and feel like a business as well.
You will be able to save a ton of money and sell stuff at a fixed price as well as
auction formats. A store will also let you attract repeat customers, these
customers can become true assets to your business. So if you want to become a
PowerSeller as fast as possible...get an eBay store.
To open your eBay Store now with a FREE trial, go to:
*offer may expire
About Me Page
The about me page is often overlooked by many eBay sellers. While having an
about me page will not dramatically increase your sales, it can help. Many sellers
also make the mistake of including links only to their listings and not information
about themselves in the about me page. An about me page is free, there is no
extra charges and if you take a little bit of time and make it the right way, an
about me page can actually improve your sales.
The main reason you should get your own about me page is to gain peoples
trust. This is your chance to show your visitors that they are dealing with a real
person and not some unidentified scam artist that lives "far away".
Your about me page should actually include information about yourself (hobbies,
interests, your story etc.) and information about your business (history, how you
started etc).Another good idea is to include a picture of yourself, this will turn you
into a real person in the eyes of your visitors and can instantly gain peoples trust.
Your About Me page doesnâ€™t need to be too fancy. A picture and a paragraph will get you a
long way. What amazes me is that such a small percentage of eBay sellers utilize this
great feature, and those who do rarely make it personal!
A picture and a story about yourself can instantly gain your visitors trust, and
trust will be very important to you because trust is a big part of becoming a
successful eBay PowerSeller.
That is why every eBay user ID has feedback beside it. If your feedback rating is
still low, people won't trust you as much as they trust sellers with high feedback
ratings. A well done about me page can help you out in the trust department if
you have a low feedback score.
Why is trust so important? Because when a person decides to buy something
from you on eBay, they are pretty much going in blindly. They have never dealt
with you before, seen you or the product youâ€™re selling before, you probably don't
live anywhere near them and nothing is stopping you from taking their money
Another reason why trust is important is because the internet is full of scam
artists and for someone that is about to buy something over the internet for the
first time trust is a big deal. If they don't trust you or have any doubts about you
they probably won't buy from you.
Your about me page should also include links to your auctions page or your eBay
store. But the main job of your about me page should be to gain peoples trust
and make them comfortable with who they are dealing with (you).
Trust is big, that is the reason feedback is so important in eBay, that is why