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monthly living expenses and some, amazingly, are not willing to change their

What™s the point of making lots of money if you don™t have time to enjoy it, or
enjoy more important things like family and friends. Most of us start with the clear
goal in mind of achieving financial independence so we can spend more time
doing the things we love, but those goals often give way to workaholism and

This part of the book will provide you with ways to shave hours off of your work
day, make your business more efficient and profitable, have spare time to do
things you like and make your business work for you.

This part of the book will not only give instructions, but raise questions about
what needs to be done. Not everything will be explained step by step. I have
done my best to make sure the following information is as clear and
understandable as possible. I have also given many reasons why you should
follow the advice given and the best way to start applying the advice to your

Here we go, let's get to it, lets start the learning...

Business evolution: there is a common, costly mistake most eBay sellers
make. They get comfortable and stop expanding their business. This is an
extremely costly mistake especially when you consider how soon some sellers
stop the growth and expansion of their eBay business.

This is not an uncommon mistake, almost all small businesses choose to slow
down and get comfortable once they accomplish a certain level of success. The
problem is most people get satisfied too soon.

The first thing you must do in order to avoid the costly mistake of early
satisfaction is change your mindset and the way you view your eBay business.
You must treat your business as your business, NOT A JOB. Get that employee
mindset out of your head, you are now an entrepreneur. You must now work not
only in your business, but on your business as well.

Working on your business is exactly what you must do, in order to turn it in to an
efficient, profitable and easy to run business. This is the best way to increase the
efficiency of your business, make more money and work less all at the same
time. Remember, work on your business instead of in it.

You must learn to place your energy where it is most efficient: instead of wasting
all of your energy trying to run an unorganized and inefficient business, spend
your energy on fixing, improving and making the business more profitable.

Instead of following a flawed system and working 10 hours a day, spend 10
hours fixing and correcting the system and shortening your work day. It is more
efficient and profitable to invest your energy in improving your business as
opposed to simply working harder.

In case you don't quite understand what I mean by working on your business
instead of in it...

Working IN your business: the actual packing, shipping and listing of items,
answering emails, keeping track of payments etc. This is all work you do in your

Working ON your business: figuring out ways on how to save time, searching
for cheaper shipping supplies, developing an easier way to keep track of
payments, thinking up ways to decrease the number of emails you get per day
etc. This is working on your business.

Instead of working more to make more money, work on making more money in
less time. Instead of working harder with a flawed tool (your business), work on
improving the tool so it is easier to use. Instead of putting more effort into an
inefficient business, put your effort in making the business efficient. Instead of

working hard in your business, work hard on making your business work hard for
you etc.

Do you know that feeling when you are about to do something new and exciting?
That uncomfortable feeling of doing something you have never done before?
Well you™ve got to feel that way all the time. Don't get comfortable, keep growing,
expanding and evolving your business. Keep doing new and exciting stuff.

Once most sellers reach PowerSeller status or reach a certain income level, they
get comfortable and stay at that level. What happens to the people that don't get
comfortable, that don't get satisfaction? They keep growing their business, and
some of them become millionaires, hire employees and buy Ferraris!

The eBay sellers that reach platinum PowerSeller status never stop working on
their business and expanding it, they never stop. That is what you need to do.
You need to keep working on your business, growing it with every month.

Once you have made some money, invest it back into the business. Start selling
more expensive products, hire a graphics designer to design your listings and
eBay store, improve your repeat customer marketing program. Don't stop until
you make your dreams come true.

I understand you might not want to make eBay a major part of your life, but what
you have to understand is eBay can give you the life you always wanted. Many
people have become millionaires by selling on eBay and now they are living their
dream lives, doing what they always wanted to do. If they can do it, so can you!

Just keep growing your business, take steps, set goals for yourself. Make it a
goal to increase sales by 10%, 15%, 20%, 25% per month until you reach your
main goal. If you just want some extra income, oh lets say an extra $500 per
month, you are aiming to low. Your goals aren't big enough. But than again, once
you accomplish an income of $500 you will probably want more, it's just a matter
how much more money you want.

A lot of PowerSellers never planned to be PowerSellers, but after they sold a
couple of items and saw the profits they made, they realized that eBay is truly an
opportunity of a lifetime and they knew what they had to do.

You have bought this book because you are interested in becoming a
PowerSeller, you are interested in learning and that is why you now have a head
start. You are not starting from zero, you do not have to go through months of
frustration. And you are armed with knowledge that can take several years to
obtain in the school of hard knocks.

So remember, work on your business. Your business is a money making
machine, so tune it, make it better, fix it up, work on it and make it more efficient.

You must also keep growing your business. Don't stop just because you feel
comfortable where you are or you are satisfied with the money you are making.
Keep expanding, keep growing, keep improving and keep making more and
more money.

As you begin to sell on eBay and gain experience, you will probably think of tons
of ways to improve your business. But right now you are probably short on ideas
and experience. And that's what this book is for! You are probably dying to find
out exactly how you can make your business efficient, save tons of time, etc.

Keep reading and you will learn some truly valuable stuff. But remember, this
book could not even begin to cover every single way to improve your business.
That is why when you get your own ideas, be sure to put them into practice.

Saving Time
You probably don't realize yet how important time saving is. I have spoken to
PowerSellers that work over 10 hours per day, I have also spoken to
PowerSellers that work 10 hours per week and make a lot more money than
those that work 10 per day.

How can that be?

The sellers that work long hours and see little results are usually the ones than
never bothered to work on their business. They don't realize that their business is
a money making machine and the more they work on this machine tuning it,
fixing it and making it better, the more money their money making machine will
make them.

Saving time is not just about working less, it's about making your business
efficient. If you could figure out a way to do 4 hours worth of work in two hours,
that means in 4 hours you will be able to do 8 hours worth of work. The more
work you can get done in the least amount of time, the more work you can do
and the more work you can do the more money you will be able to make.

There are several ways to save a lot of time. I mean cut your working time on a
particular part of your business by at least 25%. One of those ways actually
depends on the product you decide to sell:

IMPORTANT: The following information, if understood properly can lead you
to great eBay wealth. The Money Made / Transaction theory is the basic idea
from which A LOT of platinum PowerSellers made their millions.

Money Made / Transaction: the more money you make per transaction the less
time it will take you to make the money you want to make. It is so simple it is
beautiful, and so obvious it is often overlooked. Most sellers know this, but they
don't understand the significance and importance of money made/ transaction.

I believe it is not enough to simply know something, you must understand
what it is that you know. And that is why I like to explain everything, it is so
you understand how important and useful the information I give you really is.

It is simple, to make lots of money in a short period of time, you need to make as
much profit in dollar amount as possible from every single sale (transaction) you

And the obvious way to do this is by selling high ticket items. Items that make
you hundreds of dollars in profit per sale. If you want to make $1000, what do
you think will take less time...

Selling 100 products that make you $10 in profit / sale,

or 5 products that make $200 in profit / sale?

I'm sure you know the answer, but I will give another example.

Lets say that it takes you 1 hour to make 1 transaction (list, accept payment,
email customer, pack and ship). Now let's say that you want to make $10,000.

You can either make it by selling products that make you $50 / sale or you can
sell products that make you $300 / sale. Let's compare how long it would take
you to reach your goal of $10,000 if every transaction you make takes 1 hour to

To reach $10,000 by selling products that makes you $50 / sale. It would take a
total of 200 transactions. And to make 200 transactions it would take you a total
of 200 hours to make $10,000:

$10,000 / $50 = 200 transactions, 200 transactions x 1 hour = 200 hours

Now let's compare that to selling products that make $300 / sale:

To reach $10,000 by selling products that make you $300 / sale. It would take a
total of 33.3 transactions. And to make 33.3 transactions it would take you a total
of 33.3 hours to make $10,000:

$10,000 / $300 = 33.3 transactions, 33.3 transactions x 1 hour = 33.3 hours

WOW, it would take you 6 times less time to make $10,000 if you sell products
that make you $300 / sale instead of $50 / sale. Can you see the value in that!
Can you see the value in selling products that give you the as much profit /
transaction as possible? Sure it is harder to get your hands on high ticket items,
but the effort is more than worth it.

I'm sure you get the big picture now. But I just can't help myself, I must give you
another example;

This is how much money you would make with $300/sale if instead of working
33.3 hours and making $10,000, you worked 200 hours:

200 hours x 1 transaction = 200 transactions, 200 transactions x
$300 = $60,000

By now I am really sure that you get the picture!

This is why you must stop at nothing to get your hands on those products that
give you the biggest profits per transaction. This is why it's worth the effort to
find someone with the products you want to sell. It is because the more money
you make per transaction the more money you can make and the less time and
effort it will take you to make it.

Now I'm sure you are wondering about one or two things you have just read...

Why does it take the same amount of time to sell and ship a cheap product and
one that costs 6 times more? Because expensive products are usually not bigger
or harder to pack than cheap products. Would expensive watches take longer to
pack and ship than cheap watches?

No they would not.

And the same goes for electronics. There are $60 MP3 players and there are
$500 MP3 players, $15 phones and $800 phones etc.

And even if the expensive items are slightly larger, it doesn't mean they will be
harder to pack and ship.

Expensive products are great, but won't there be easier to sell cheap stuff?
Actually that couldn't be further from the truth! Expensive products (laptops,
camcorders, watches, jewelry) usually get more bids than less expensive
products because there are a lot less people selling the expensive stuff.

Even though there are 100's of times more cheap stuff being sold on eBay, the
expensive stuff gets more bids because there is often less products being sold
than there are people looking to buy.

If you don't believe me check out
and look at how much bids most of the items are getting!

This man truly
understands the


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