Please don't get discouraged. Every PowerSeller had to go through this process
and one PowerSeller even called the step of finding a supplier "the initiation". So
go out and get "initiated"!
PART 2: SELLING
eBay is a business. You must keep track of finances, deal with suppliers, store
inventory, pay taxes, make money and work. But there are several BIG
differences between a conventional business and an eBay business. One of
those BIG differences is the selling. The selling of products in an eBay business
is much easier and less complicated than in conventional businesses.
eBay is a website that gets a HUGE amount of traffic every day, millions of
products are bought on eBay every week and billions of dollars worth a year!
More and more people are looking to buy stuff on eBay and it is extremely easy
to get a membership so you can get in on the money making action!
There are some rumors going around on the internet that you need to know
some sort of "secrets" in order to be successful on eBay...that is BS! There are
no secrets, just because you don't know something, doesn't mean it's a secret.
This book contains a lot of information that has never been written in eBay books
before; there are some new ideas and innovative advice. But that doesn't mean
the book is revealing any secrets, just new, innovative, helpful and useful
information and that is a lot more valuable than made up "secrets" that do
nothing but leave people confused and angry.
Secret suppliers, secret drop-shippers, secret selling tactics, secret secrets that
the PowerSellers don't want you to know, secret PowerSeller secrets, money
making secrets....SHUT UP!!!
OK back to the sellingвЂ¦
If you have the products to sell, list them with clear pictures and descriptions and
some of them will sell. The ones that don't sell...list them again!
That is how simple it is to sell things on eBay, you simply have to list stuff up for
auction, and some of it may sell while some of it may not. But regardless of
whether your products sell well or poorly, the more you list the more you
There are many PowerSellers that do just that, they buy products in bulk and just
keep listing until everything sells. No "tricks" no "secrets" just listing. But that
doesn't mean there is no better ways to list items. Read on and you will learn the
simple and effective ways to make your listings attract bidders and repeat
Making your listings efficient and effective is not a hard task, in fact it is
very simple and that is exactly how your listings should appear...simple, easy to
read and full of information.
The first part of your listing a person sees is the title, because when a person is
browsing through the search results all there is are titles of all the listing that
relate to the key words he/she just typed in.
LetвЂ™s take a closer look at titlesвЂ¦
The title of your listing should be clear, relevant to what you are selling and
attention grabbing all at the same time.
Clarity: always make sure you spell the name of the product you are selling
correctly and NEVER try to make the title "cool" by deliberately misspelling
words. (Instead of basketball sneakers "b-ball sneakz")
If you do that, your listing won't show up in anyone's search results
because most people don't search for "b-ball sneakz". They search for basketball
sneakers (or shoes).
You might understand slang but older people looking to buy a present for their
grandson probably won't know what you are talking about. You won't look very
professional and will only catch the attention of those who understand what you
are saying. Save the slang for bragging to your friends about how much money
Relevancy: make sure you include the name of what you are selling in the title!
If you are selling a Sony PFM 50C1 TV your listing title should include "Sony
PFM 50C1" or "SONY plasma TV" you can also include the size of the television,
screen type (projection, plasma etc.) or even a couple of the features.
Your listing title should be a short abbreviated description of the item you are
The name of the product in the title has to do with the search results. If people
want to buy your TV they will search plasma TV, plasma television, SONY
plasma TV, Sony PFM 50C1 etc. That is why your title should describe what you
are selling so it is easy for the people who want to buy what you are selling to
You can also include more than one name for the item you are selling. If you are
selling a Sony PFM 50C1 TV you can include the full name of the TV and other
names that appropriately describe the item:
"SONY PFM 50C1 TV, PLASMA TV, SONY TELEVISION, FLAT SCREEN"
This technique will make your listing show up in more peoples search results.
So keep your title relevant to what you are selling, try not to get too creative with
this part of your eBay business, it is better to stick to basics here.
"BIG IDIOT BOX, you will pee your pants when you see this monster" might
sound funny and cool but no one is going to find your listing with a title like that.
People simply don't search "BIG IDIOT BOX" when they are looking to buy a TV.
Attention grabbing: a crazy, zany title will definitely grab the attention of most
people who see it, but that is the problem. If your title is abnormal no one will be
able to find your listings. So how can you grab people's attention? First of all
make sure you have the title of the product you are selling in the title of the
listing. If someone is looking to buy something and they see it in the title of a
listing, it will grab their attention.
Another great way to grab people's attention is by using common abbreviations
that most eBay buyers are familiar with;
NIB = new in box
NR = no reserve
LNIB = like new in box
$1NR = $1 no reserve
NWT = new with tag
There are many other abbreviations to use, it all depends on what you are
If you are listing something and you are starting the bidding at $1 with no
reserve, make sure you let people know buy putting the abbreviation $1NR in the
title. This abbreviation is very effective in catching people's attention and getting
good search results. When searching for an item, many people put abbreviations
right after the title of the item they are looking for.
To see how effective the use of abbreviations can be, go to eBay and run a
couple of searches using nothing but the abbreviations as the key words. You will
find that listings with these abbreviations in the title have a lot more bids than the
listing without them.
You can also include words like "NEW", "MINT", "SAVE" and other catchy words
that grab people's attention. For a list of 1,079 other words that will make your
auctions sell, check out the ebook titled вЂњ1,079 Online Auction Words And
Phrases That Sell Like CrazyвЂќ which you can find in The Ultimate eBay Library
Remember to make sure that everything you put in your title is relevant to what
you are selling and your listing. In other words, don't put $1NR in the title unless
the bidding actually starts at $1 with no reserve.
The title has to be short (eBay policy), so make sure you include the name of the
item and abbreviated descriptions, and try not to waste any space on words that
are not needed. By the same token, always use the ENTIRE allotted space to
write your title. In general, the longer the title, the better; as long as all your
keywords are relevant.
Next weвЂ™ll look at the listings themselvesвЂ¦
When your title gets someone's attention and they click on it, they will be taken
straight to your listing. Your listing is your sales person, representative, store,
website and commercial all in one. The way your listing looks, feels, and reads is
very important. A well thought out, descriptive, helpful, simple to navigate,
professional looking listing can dramatically increase your number of sales and
virtually steal customers from the competition.
It is very easy to have a super listing that is efficient and effective in attracting
bidders, and yet so many eBay sellers (including PowerSellers) have boring,
unprofessional, inefficient listings. For many PowerSellers, turning their regular,
boring and unprofessional listings into super listings would translate into
thousands of dollars of extra income per month!
Your listing is what sells your products and it can't be neglected. With the
following advice you will be able to create efficient and effective super listings
that steal customers from the competition!
First let's talk about the contents of your listings:
The product description: when the potential buyer clicks on your listing,
what they want to know is; everything they can about the product they want to
The product description is the most important part of your listing. This is what
everyone that visits your listing is looking for, more information about the
product. Since it is the most important part of your listing, the product
description should be written well. Here are the key ingredients in writing an
effective product description...
DETAIL: The more detail you put into your description the better, you need to
describe absolutely everything. The color, condition, flaws, features, functions,
retail price, dimensions, warranties and anything else anyone clicking on your
listing might want to know. You need to be very descriptive. You need to describe
everything about the product a customer might want to know because the person
that clicks on your listing will have to decide whether or not to buy what you are
selling without seeing the actual item up for auction in person.
Think about it, when you walk into a store you get to touch, feel, inspect and
even try out what you are about to buy. When a person bids on one of your
auctions, all he/she has to go by is the description and photos in your listing. You
have to realize that the more information you provide to your potential buyers
about the product you are selling, the more comfortable he/she will be.
You need to make your customers feel comfortable with what they are about to
buy. Because the more comfortable a person visiting your listing is, the more
likely they are to place a bid. If your listing lacks detail and doesn't answer all of
the questions a visitor might have, that visitor is likely to have doubts about
buying your product. Doubt makes people uncomfortable and uncomfortable
people are less likely to buy anything from you.
Most people hate being uncomfortable and will do anything to avoid being
uncomfortable. If your listing makes people uncomfortable they will take their
business somewhere else. They will go somewhere where they do feel
comfortable, where they are provided with everything they want to know and
where every question they have is answered. They will go to your competition.
The more detailed your item description is the less doubt visitors will have about
your products, the less doubt a person has the more comfortable they are, the
more comfortable they are the more likely they are to buy from you! That is what
you want, comfortable people without any doubts placing bids on your
VALUE: your item description should create value. To create value you need to
mention every single feature, function and positive aspect of the product you are
selling. You must also explain what each feature and function is and why it is
By listing off and explaining everything possible about the product you are
selling, you will create value. By creating value you are justifying the cost, you
are telling the customer exactly what they are paying for. And by explaining every
feature and function of your product you are giving reasons for the visitor to buy
Why should someone buy a product from you, when they can buy it somewhere
else? Because you are going to give them reasons to buy it, that is what
explaining every feature and functions does. Every function and feature is a
reason to buy. The more reasons you give the better, by mentioning and
explaining everything about the product you can make it seem more valuable that
it actually is.
When a person clicks on your listing they already have the desire to purchase
the product you are selling. They want what you're selling, why else would they
search for it? You have the visitors undivided attention, they clicked on your
listing, they have desire to purchase what you are selling, they are ready to buy,
they are on the edge of the buying cliff....all you have to do is push them over.
By listing off every feature, function, bonus and positive thing about the product
you are selling and explaining why all those things are great you are slowly