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can have a click-through rate of an abysmal 2.3% or an
awesome 40%. It has nothing to do with the ad itself and
everything to do with where you put it.
Another neat trick to maximize click-through is to
massage the colors of the ads so that they fit in with the
colors of your site. Ads that are seen as “fitting in” get
more clicks than ads that clash.




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Here™s an example of some ads that look like part of
the site:




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Chapter 12: Building a Virtual Content Kingdom to
Display Ads On




So now you™re ready to build your content-rich
kingdom and start raking in the bucks, right? Sure you
are! You don™t have to be a great writer, you just have to
know where to get good writing. And heck, it really
doesn™t even have to be great. Just good.


Here are the steps you™ll want to take:


1. Pick a domain name “ this requires some
thought, since even though it™s not as
critical as it used to be to have a catchy
domain name, it still matters to some
users. Once you™ve picked one, check with
http://www.web.com, or
http://www.whois.net to see if it™s
available. If your favorite choice isn™t
available in .com format, consider being
flexible and having it in .net, .biz, .org, or
some other form.




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2. Reserve the domain name. Web.com and
many, many others offer that service.
3. Get web hosting. You™ll want to shop
around on this one, since prices and
services and terms & conditions vary
greatly.
4. Set up your new domain, including your e-
mail addresses.
5. Design your site, and start building pages.
6. Get some content. If you don™t want to
write it yourself, check out:
http://www.ezinearticles.com
http://www.goarticles.com
http://www.freshcontent.net/
http://www.elance.com to hire a
freelance writer who will write articles
for you. Browse project postings first
to see what other people usually ask
for these articles”they are very
popular.
ArticleSystem.com builds your article
sites automatically!
7. For good RSS feeds, check out:
http://www.rsscontentbuilder.com/
http://www.feedster.com/
8. Sign up with Google AdSense




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9. Update content at least weekly
10. Go to mailbox, get checks.




Blogging


“Blog” is internet shorthand for “web log.” They™re
like online diaries. Unlike a real diary, however, the entire
world gets to read them.
You should seriously look into keeping a blog, or
inviting others to blog on your site. Blogging is one of the
hottest new forms of contents, and many readers find it
positively addictive. In fact, it™s grown so fast that many
traditional news sources such as newspapers and TV
stations are seeing an increase in declining readers and
viewers (it was already declining due to the internet, but it
got worse) because users are finding out they can go
online and read a reporter™s personal blog, which often
gives juicy details that are not reported in formal news
stories.
So people seek out blogs to get the real scoop.
What does that mean for you? It means you should
capitalize on it. What does blog look like? It looks like
this.




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This is Wil Wheaton™s blog (remember “Ensign
Wesley Crusher” from Star Trek”Next Generation?):




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And here™s a blog from a Canadian professor, Michael
Lessig:




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And here™s a blog that makes fun of other blogs, by
calling itself “The Dullest Blog in the World” (satire,
clearly):




An easy way to start getting experience with writing
a blog, before you get yours up and running, is to go to
http://www.blogger.com and set up a practice blog.




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Blog and Ping”not just funny names


Some of the very biggest buzz words on the internet
right now are Blogging and Pinging. Many internet gurus
claim these are the essentials for attracting visitors to your
site and consequentially making those bucks through
AdSense.
The best kind of blog lets readers put in their 2 cents
worth. People love to be able to voice their opinions, and
tend to get frustrated when they can™t. Thus, the best
blog is an online discussion web site that allows both you
the web owner and your readers to voice their opinions on
a specific subject.
So where do you begin? Well, for one thing, your
blog needs to be specific to succeed, unless you™re a
celebrity. People will go to Paris Hilton™s site to read just
about any fool thing she writes off the top of her head, but
don™t think you can do that. I know it™s not fair, but that™s
how it is.
If you™re not famous, you need to focus on a niche
topic. For instance rather than run a Blog on dogs why
not specialize in black labs or some other breed? I
guarantee you, if you put a cute picture of a black lab with
a red bandana around her neck up, you™ll have all the




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other black lab owners dropping by to tell stories about
their own dogs.
Pinging, is how you tell the entire Blog community as
a whole that your Blog site is up and running. Most Blog
software has a feature that does this for you when a new
post or comment has been made.
To put Blog software on your own server and running
it independently on your site, I have found Wordpress to
be excellent software and this can be downloaded at
http://www.wordpress.org




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Chapter 13: Using RSS Feeds for Content



We live in the information age, and there™s just no
getting around it. Information and news happens every
single day, and savvy site surfers will expect you to update
your content regularly. In fact, they™d prefer you to do
that daily, or even hourly. And yes”I mean 24/7 hours.
But you gotta sleep, right? And have some time off
occasionally. So instead of spending every waking hour
relentlessly surfing around from site to site looking for
content, wouldn™t you prefer it to be streamed in to your
site? Well now you can, thanks to a very clever service,
RSS.
RSS works so well that a lot of site owners swear it
stands for 'Really Simple Syndication'. Why is it simple?
Because you just select the content you like and have it
delivered directly to your site.
If you™re a busy person”and who isn™t, these days”
RSS feeds can take the hassle out of staying up-to-date,
by streaming in the very latest information that you are
interested in.
So where do you get this good stuff? Well, if it™s
news you want, most of the major news sites provide it
since it is growing rapidly in popularity. A few news




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services that provide it are Guardian, New York Times and
CNN.



How do I start using RSS feeds?


Well, the first thing you™re gonna need is a news
reader. There are many different versions of these, some
of which are accessed using a browser, and some of which
are downloadable applications. All allow you to display and
subscribe to the RSS feeds you want.
My top picks for news readers, listed by the
operating system they work with, are:


1. Mac OS X:
http://ranchero.com/netnewswire/ This
is a simple yet elegant Mac-like aggregator
that any one can use, yet it™s powerful.
2. Windows: http://www.sharpreader.net/
A very simple tool, but it delivers the goods.
3. Linux: http://www.nongnu.org/straw/
The best very aggregator for GNOME.
4. Web: http://www.bloglines.com/ Enough
said.


Now, after you™ve chosen a news reader, all you
have to do is to decide what content you want. For




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example, if you would like the latest BBC News
Entertainment stories, simply visit the Entertainment
section and you will notice an orange RSS button on the

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