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Best case scenario is that you™re able to select
keywords that are the highest paying keyword on the




How to Build an Adsense Kingdom “ Copyright 2005 by Eric Holmlund
Page 117
topic. By tweaking the file name, you may be able to
improve your AdSense results dramatically.


Making Money with AdSense -- Tip #8:
Knock yourself out to make high quality information
pages.


The ideal Google AdSense page should have great
content about a very specific topic. Take pains to be very
clear about what the topic is, and carefully choose the
keyword (or key phrase) describing the topic. Users don™t
like vague pages that don™t make it very clear what the
page is all about.


Don™t even think about trying to 'trick' AdSense. (I
talked about that earlier, remember? They have penalties,
including getting kicked out.) Don't create a page on one
topic and give it a file name about a different topic”that™s
too confusing.


In a nutshell, you want to make sure the page you
create offers great value to people interested in the topic.
When you provide excellent information on a specific topic,
your visitors will benefit and will be more likely to click
through to relevant AdWords.




How to Build an Adsense Kingdom “ Copyright 2005 by Eric Holmlund
Page 118
Making Money with AdSense -- Tip #9:
Select vertical AdWords format.


Everyone™s seen way too many horizontal banner ads
up top. Thus, Google recommends you choose the vertical
-- not horizontal -- format to display your AdWords. I
agree. People have become "banner blind" to a horizontal
format. Plus, Google has "trained" us to click on relevant
text ads on their own site and they use the vertical format.


Making Money with AdSense -- Tip #10:
Make sure you display AdWords prominently.


It™s to your financial advantage to put the AdWords
near the top of your page on the right. Make sure there is
enough "breathing room" -- i.e. white space around the
ads -- so that they will easily attract your visitors.


Making Money with AdSense -- Tip #11:
Just don™t do it--don't cheat.


I know it™s tempting, because it seems so easy and
it™s just sitting there waiting for you to do it, but do not
click on the AdWords displayed on your own site to
increase your revenue. Google (rightfully) frowns on this.




How to Build an Adsense Kingdom “ Copyright 2005 by Eric Holmlund
Page 119
Plus, Google has some of the smartest engineers
around, and they are very good at detecting this kind of
fraud. And really, for an extra $1, is it worth getting
kicked out of a money-maker like AdSense? I think not¦




In closing, I want to say that these strategies can
help you maximize your revenue from Google AdSense.
And I hope you™ll have a whole lot of fun creating content
pages on topics you have a passion for.


So what™re you waiting for? The sooner you go to
Google Adsense and get started, the sooner you™ll be
getting those revenue checks in the mail!




How to Build an Adsense Kingdom “ Copyright 2005 by Eric Holmlund
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