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What Kinds of Ads Will I Get on My Site?

Obviously, there are some kinds of ads you wouldn™t
want to have on your site, such as pornographic ones or
ads for sleazy multi-level marketing schemes that scream
“Make $30,000 a month just for watching TV!” in big red
Well, you can put your mind at ease. Google has an
ad review process that checks the ads they send to your
site. This process ensures that the ads that you serve up

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are family-friendly and that they comply with Google™s
strict editorial guidelines.
Google™s ad-screening team combines sensitive
language filters, input from site owners like you, and a
team of linguists with good old common sense to filter out
ads that could be inappropriate for your content. And if
that™s not enough, you have to capability to block
competitive ads and choose your own default ads. That™s
another nice feature: Google basically lets you run your
own show.

Another thing you might be concerned about is
whether the ads will clash with the look, feel, and colors

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scheme you™ve got going with your site. Don™t worry. You
can customize the appearance of ads and choose from a
wide range of colors and templates. Same thing goes for
your search results page. And reports are customizable,
too. Google provides flexible reporting tools that allow you
to group your pages any which way you want.
That means you can view your results by URL,
domain, ad type, category and more so that you can figure
out where your earnings are coming from.

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How do I Get Started?

It™s easy to get started with AdSense and it only
takes a few minutes. You fill out one single online
application and that™s it. Once you're approved, it takes
only minutes to set up AdSense; all you have to do is copy
and paste a designated block of HTML into the source code
for your site. Once you do that, targeted ads will start
showing up on your website.

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To fill out the online application, go to:

What are Users Saying about AdSense?

It™s one thing to hear about all the great advantages
Google AdSense offers, including how it can make money
for you in your sleep. But it™s another thing to hear
comments from real, live people. Here are a few of my

• “We™re seeing this impressive new revenue
stream without incurring any cost. We™re
maximizing our previously unsold inventory,
and our revenue per page figure continues to
- Scott Zucker, Executive VP and COO,
Intelligent Content Corp, PetPlace.com

• “It took no time at all to copy and post the
code on individual pages, and it fits well with
our content management system and with the

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look and feel of all our pages.”
- Steve Larson, Founder, Our-Hometown.com

• “Instead of spending money to hire an
additional sales rep to sell ad banners, Google
ads have become a virtual sales tool for us.
Now we™re able to reap thousands of dollars in
additional advertising revenue each month that
we would very likely have missed without
Google AdSense.”
- Robert Hoskins, Editor and Group Publisher,
Broadband Wireless Exchange

• “Google shows targeted ads reflecting the sorts
of information and services SeatGuru visitors
want. For a small business like mine, this is the
best approach to advertising. You set it up
easily, it automatically serves relevant ads,
and it takes very little of my time.”
- Matt Daimler, Founder, SeatGuru.com

• “At the beginning I was very concerned that I
might lose traffic to competitors. I only used
AdSense on a limited number of the site™s
pages, and I watched the stats very carefully.
If the traffic, pages per visitor, or conversion

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rates dropped I knew I could easily pull the
ads...Since implementing AdSense, our ad
revenue has increased more than tenfold, and
100 percent of my available inventory is now
sold through AdSense.”
- Vik Kachoria, Entrepreneur, Real Adventure.

Am I Going to Make a Lot of Money Off of This?

While Google or myself can™t guarantee results, since
a lot of your success lies in your own hands, I wouldn™t
have written this book if I didn™t believe in the power of
Google AdSense. A lot of webmasters are making a lot of
money off of AdSense, and there™s no reason you shouldn™t
be one of them.
The amount of money you can make with Google
AdSense depends largely on what user needs your
Website fills. For instance, a site about women™s issues
could possibly make some serious bucks on AdSense
because of the high level of competition for related
The CPC (cost per click) is the amount you get paid
every time a user clicks on one of those ad banners. CPC

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rates for competitive keywords can be more than $1,
which translates directly to your site™s earning potential
within the program.
However, if you™re in a less competitive market,
you™ll make less money”that™s just a fact of life. Still, it™s
unusual to see anyone using Google AdSense report
earnings of less than an effective $1 CPM (cost per 1000
impressions), and the average runs in the range of $4-$5
CPM. Some people are making an effective CPM of $15 or
more with AdSense. Oh, and best yet, this is all after
Google takes its commission.
About that commission¦commission is definitely one
thing is that™s a little bit ambiguous with AdSense. Google
doesn™t publicize it™s “cut”, and only displays the
publisher™s cut in proprietary member reports, so getting
good, accurate information on this has been difficult.
To date, comparisons of AdWords rates with AdSense
earnings add up to commissions of between 40% and
60%. People speculate all the time on user boards as to
why Google refuses to publish its commission rates, but no
one has the answer. It might have something to do with
legal reasons or it could just be that Google wants to
retain the ability to change rates without having to send
out an announcement about it each time, which costs
money. Beyond that, Google has historically been fierce

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about safeguarding their technology”which I don™t blame
them for!

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Chapter 2: Building Content-Rich Sites

First off, why would you want to build content-rich
websites? The short answer is “Because it keeps people on
your site for awhile, it makes them come back, and they
tell their friends about that site.” Some people call this a
site™s stickiness.
But why? Well, for one thing, people will stay on a
content-rich site because it takes awhile to read an article
or two. Thus, while they™re reading the material, their
peripheral vision (off to the sides) notices little ads that
happen to surround that articles.
And if people start to realize that a certain site has
good content that they like, and in particular, different
content that constantly changes and is updated, then
they™ll check back to see what™s new.
The worst thing in the world to have is a stagnant
website that never changes. People will visit it exactly
twice”the first time to check it out, and the second one to
see what™s changed”and when they find out it hasn™t
changed, they most likely won™t come back. Ever.

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What are Content-Rich Sites and Why Have One?

A content-rich site is one that has lots of informative
articles up at it, usually centered around a theme. Most
sites can™t quite pull off being WikiPedia (the world™s
publicly built online encyclopedia), so they specialize. For
instance, you could do a site for dog owners. Possible
articles on that site would cover:

• How to figure out what kind of dog you want
• Where to get a dog
• How to deal with a puppy
• Life stages of a dog
• House-training puppies
• Dog training
• What to feed dogs
• Whether to get more than one dog
• How to socialize dogs with other dogs and with
• Exercise needs of dogs
• Training dogs to do tricks


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