<<

. 67
( 67 .)



82. Brown J. A. C. Techniques of persuasion. From propaganda to
brainwashing. — Harmondsworth, 1971.
83. Carey J. Communication of Culture: Essays on Media and
Society. — Boston, 1980.
84. Declaration of Paris: The Challenges of Globalization. XXI
Congress of the Socialists Intern ation al. — 1999.
85. Deutch K. W. The Nerves of Government: Models of Political
Communication and Control. — N. Y., 1963.
86. Don aj L. Media w systemie politycznym Federacji Rosyjskiej. —
Pozn an, 2001.

435
87. Eco U. A Theory of Semiotics. — Bloomington etc., 1976.
88. Edelstein A. Total Propaganda. From Mass Culture to Popular
Culture. — Mahway — London, 1997.
89. Ellmore R. T. Mass Media Diction ary. — Lincolnwood, 1992.
90. Ellul J. Propagandes. — Paris, 1962.
91. Fiske I., Hartley J. Reading television. — L., 1978.
92. Fortune. — 2000. — 06. — 12.
93. Hird C. Media: Murdoch // Index of Cencorshi p. — 1994. —
? 45.
94. http://www.pressclub.host.ru/PR_lib/PRInternet.shtml
95. Jowett G. S., O’Donnell V. Propaganda and persuasion. — New-
bury Park, 1992.
96. Kennedy P. The Next American Century // World Policy
Journ al. — 1999. — Spring.
97. King A. S., Schneider B. The First Global Revolution: A Report
by the Council of the Glub of Rome. — N. Y., 1991.
98. Mc Luhan H. M. The Gutenberg Galaxy. — Toronto, 1962.
99. Mc Luhan H. M. Understanding Media. — N. Y., 1964.
100. Mc Luhan M. Understanding Media. The Extention Men. —
London, 1969.
101. Mc Quail D. Media Performance: Mass Communication and
the Public Interest. — London, 1986.
102. Modelski G., Tompson W. The Long and Short of Global Politics
in the Twenty-first Century: An Evolution ary Appoach //
Intern ational Studies Review. — 1999. — Summer. — ? 1.
103. Mowlan a H. Global Communication in Transition. The End of
Diversity? — Thousand Oaks, London, New Deihi, 1996.
104. Nye J. S. The Paradox of American Power. — Oxford, 2002.
105. Ohmae K. The Bordless World: Power and Strategy in the
Interlinked Economy. — Fontan a, 1990.
106. Powel J. The President and the Press. — Washington DC, 1981.
107. Ritzer G. The McDonaldization of Society — Thousand Oaks. —
CA, 1993.
108. Robertson R. Globalization: Social Theory and Global Culture —
London, 1992.
109. Rogers E. M. A History of Communication Study. — New York
etc., 1997.
110. Rogers E. M. A History of Communication Theory. An
Introduction to Planned Communication. — London etc., 1992.

436
111. Rothkopf D. In Prise of Cultural Imperialism? // Foreign
Policy, 1997. — ? 107. — Summer.
112. Schiller H. I. Not yet the ?ost-imperialist Ara // Critical
Studies in Mass Communication. — ? 8.
113. Schiller H. Inequality. — N. Y., 1996.
114. Schram M. The Great American Video Game: Presidential
Politics in the Television Age. — N. Y., 1994.
115. Schwab S. Television in the Nineties. Revolution or Confusion?
// Vital Speeches of the Day. — Vol. LXI. — ? 1. — October
15, 1994.
116. Schwartzenberg R. J. Sociology Politique. — Paris, 1988.
117. Spear J. C. Presidents and the Press: The Nixon Legacy. —
Cambridge, 1984.
118. Taylor P. M. Munitions of the Iind. A Iistory of ?ropaganda
from the Ancient World to the ?resent Day. — Manchester,
1995.
119. The World in Your Pocket. A Survey of Telecommunications //
The Economist — 1999. — October 9.
120. Three Press Secretaries on the Presidency and the Press. —
Lanham, 1983.
121. Wiener N. Cybernetics and Communication in the Animal and
the Machine. — Cambridge MA, 1961.
122. Wiener N. The Human Use of Human Being: Cybernetics and
Society. — N. Y., 1967.
123. Windahl S., Signitzer B. Using Communication Theory. An
Introduction to Planned Communication. — London etc., 1992.
124. Williamson J. Decoding Advertisements. Ideology and Meaning
in Advertising. — London, 1978.
125. World Economic Outlook. — 1997. — May.
126. World Communication Report. — UNESCO, Paris, 1989.




437
The special attention in this work is paid to man agement of mass communications,
man agement of press services and advertising media man agement, which are considered
through the perspective of such key concepts as public relations and advertising.
The monograph uses unique practical works of the author as a result of his practical
activities not only as a civil servant, but also as the princi pal of the biggest non-State high
education institutions of Ukraine.
The book is meant for experts in public relations, psychology, political, social sciences, public
administration, mass media, and journ alism. It also considers the problematics of information al-
communication al ties in a society, which is moving to globalization in the context of exerting
psychological effects upon public conscience.
Based on the creative study and an alysis of the theoretical princi ples of communications,
the author, relying on his practical experience, comes his own understanding, contest and
methods of information al-communication al man agement in the conditions of the explosive
increase in new information al-communication al and politic-psychological technologies.


Iaa?aeuia aeaaiiy
Aaaee Aaea??e Ieoaeeiae?
?IOI?IAO?EII-EIIOI?EAO?EIEEIAIAA?IAIO
OAEIAAEUIIIONONI?EUNOA?:
ineoieia?y, oaoiieia??, oaoi?ea iaae?e ?eeaeoic
Iiiia?ao?y

Education al ?ublication
Bebyk, Valeriy M.
INFORMATIONAL-COMMUNICATIONALMANAGEMENT
IN THE GLOBAL COMMUNITY:
psychology, technologies, and public relations techniques
Monograph

A?aiia?aaeuiee ?aaaeoi? A. A. Aiiaa?
?aaaeoi? E. A. Eiaaeiaiei
Ei?aeoi?e E. I. Eiaaeu?oe, A. A. Ea?iiaa
Eiii’?oa?ia aa?noaiiy O. ?. Aoaaiiaa
Ioi?ieaiiy iaeeaaeiee I. I. Noaoaiei
I?ai. ai a?oeo 10.12.04. Oi?iao 60 ? 84/16. Iai?? ionaoiee. A?oe ionaoiee.
Oi. a?oe. a?e. 25,57. Iae.-aea. a?e. 26,5. Oe?a? 6000 i?. Cai. ? 4-614.
I???aa?iiaeuia Aeaaai?y oi?aae?iiy ia?niiaeii (IAOI)
03039 Ee?a-39, aoe. O?iiao?anuea, 2, IAOI

’ 8 23.02.2000

“ ”
09117 -17, . , 4
Aeo?iia?ia oiaa?enoai cae?eoiai oeio “Eieaa”
04655 INI Ee?a-53, aoe. A?oaia, 25
438

<<

. 67
( 67 .)