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addition to our contributing authors, we would like to thank the following
people for their invaluable contributions:

• John Martin
• John Rosenbaum
• Manish Limaye
• Chris Loope
• Audrey Penrose
• Jay Espaillat

We would also like to thank our agent Neil Salkind and the team at Studio B,
as well as Matt Holt and Tamara Hummel, at John Wiley & Sons. Their contin-
ued support and expert counsel is much appreciated.
We™d like to recognize the special people in our lives who lose us for
weeks on end with an endeavor like this: Susan, Lauren, Allison, and Will
Piot, and Mary, Emily, and Will Baschab.




xiii
About the Authors


This book was a major collaborative effort that involved untold hours on the
part of many people. We were fortunate to have some of the best minds in
professional services contribute to this book. All the professionals listed here
contributed significantly to the entire process from design, content, to writ-
ing, editing, and publishing.


Primary Authors
JOHN BASCHAB began his career with a degree in MIS from the University
of Alabama, where he was selected as the top student in his major by univer-
sity faculty and was awarded the prestigious Seebeck Award for achievement
in computer science. John continued his career in the IT department of Bell-
South and at Intergraph Corp. After receiving his MBA with honors in
behavioral science from the University of Chicago Graduate School of Busi-
ness, John worked as a technology consultant to Fortune 500 companies in
the Chicago office of management consultancy Booz Allen Hamilton. John is
a cofounder of Impact Innovations Group, a privately held management and
technology consulting firm. Impact Innovations employs over 400 consul-
tants in offices in Dallas and Atlanta and manages Impact™s IT optimization
practice.

JON PIOT received his degree in computer science from Southern
Methodist University and joined Andersen Consulting, developing computer
applications and providing technology consulting services to Fortune 500
companies. Jon continued his career as vice-president of DMACS Interna-
tional, a software company whose international software rights of Fox Soft-
ware products were later acquired by Microsoft. After receiving his MBA
from the Harvard Business School, Jon joined the information technology
strategy group of management consultancy Booz Allen Hamilton. Jon is a
successful entrepreneur, cofounding Impact Innovations Group. Jon serves as
Chief Executive Officer of Impact.


xv
xvi About the Authors

Contributing Authors
T. GREGORY BENDER is currently the president and CEO of Message Logix,
Inc., a growing e-mail marketing, messaging, and consulting company. In Au-
gust 2001, Gregory formed Message Logix, Inc. Its e-mail marketing software
product, CampaignBuilder, helps corporations increase revenue, brand per-
ception, customer loyalty, and e-commerce transactions over the Internet. In
late 2003, Mr. Bender created K-12 Alerts, which is an emerency e-mail and
text-based messaging to the cell phone management platform for school dis-
tricts as part of CampaignBuilder. For the past two years, Mr. Bender also
has acted as a managing partner in mediaSPA LLC developing interactive
database driven applications for corporations.
Mr. Bender founded BDInter@ctive (BDI) in 1994, an award-winning
interactive agency. In 1998, Bender cofounded YourGrocer.com (YG); as in-
terim CEO and investor, he helped YG in 1998 to 1999 dramatically build the
e-business and customer base through strategic relationships and online mar-
keting strategies. In 1999, Bender sold a majority stake in YourGrocer.com to
Brand Equity Ventures.
From 1996 to 1999, Mr. Bender worked with the Interactive Advertising
Bureau and its board of directors to develop the first advertising and privacy
standards for interactive advertising on the Internet. Bender has been a fea-
tured speaker at Internet and marketing industry conferences in New York and
San Francisco and provided expert opinions and quotes to the New York
Times, Forrester Research, Forbes.com, Internet.com, and Channelseven.com.
In 2000/2001, Bender served on the senior advisory board of
CarePackages.com (CP), an e-commerce gifting and online greetings ser-
vice. In September 2001, he helped CP engineer a merger with Student Ad-
vantage (NASDAQ: STAD).
Mr. Bender has over nine years of new media and marketing experience
and has provided strategic Internet and Intranet direction to numerous well-
known companies and organizations such as AOL, GE Capital, School Guide
Publications, Gettysburg College, Motorola, Renaissance Capital (IPOhome
.com), BarnesandNoble.com, and AMC (AMCtv.com).
Mr. Bender and CampaignBuilder consult with many Internet, education,
finance, entertainment, and technology companies. Bender is a specialist in
strategic direction and partnerships, marketing, web design/technology, and
business development. He is a graduate of The New School /Parsons School
of Design.

TIM BOURGEOIS is the CEO at Pixel Bridge Inc, a Boston-based Internet
consulting firm that specializes in helping small and mid-size organizations
use the Web for competitive advantage. He works with strategic clients to
develop Internet strategies and ensure their online goals are aligned with
underlying corporate goals. Tim also leads the firm™s professional services
xvii
About the Authors

industry practice. In addition to his role at Pixel Bridge, he is a partner at the
Hocquet Group, a talent management and executive recruiting firm focused
exclusively on the management consulting and IT services industry.
Previously, Tim was vice-president at Kennedy Information, a publishing
company serving the consulting and executive recruiting businesses, where he
managed market research and consulting activities. During his time there,
the company increased revenues tenfold and subsequently was acquired for
$48 million by the Bureau of National Affairs. Prior to his role at Kennedy,
Tim was an analyst in the Services Group at International Data Corporation.
He is a graduate of Bowdoin College in Brunswick, Maine.

JANA CARPENTER has over 25 years of experience in leadership and con-
sulting roles with Fortune 500 corporations in the financial services indus-
tries, including FTI Consulting, Inc., Arthur Andersen, BaxterHealthcare,
Hewlett-Packard, Bank of America, and Allegiance. Jana is currently the vice-
president of sales and marketing for FTI, where she is responsible for manag-
ing the sales activity for all of its litigation businesses, as well as firmwide
marketing initiatives. In this capacity, Jana supervises a team of 30 sales con-
sultants and develops strategic and business development programs to sustain
growth and strengthen FTI™s market position. In addition to her sales and
marketing achievements, Jana is an accomplished entrepreneur, and in 1995
she founded Build Your Business, a business education forum for entrepre-
neurs, and Boss School, a boot camp for business owners.

CRAIG E. COURTER is COO at Baker and McKenzie, one of the world™s
largest law firms with more than 3,000 lawyers serving in more than 68 of-
fices across 38 countries. He is responsible for significant aspects of the
firm™s operations, including technology, knowledge management, professional
development, marketing, business development, benefits, strategic planning,
and firm meetings. Prior to becoming COO, he served as chief technology of-
ficer. Before joining Baker & McKenzie, Craig was technology partner and
CIO of San Diego-based law firm Seltzer Caplan McMahon Vitek. He was
previously a practicing lawyer for 13 years”practicing in the areas of high
technology and intellectual property”and he lectured at the University of
San Diego School of Law for 3 years. Formerly, he served as executive officer
of the USS Pluck where he received two Nav y commendation medals and the
Nav y Achievement Medal. He received his JD from the University of San
Diego (magna cum laude) and completed his undergraduate work at Eastern
Illinois University.

GINA GUTZEIT has over 20 years of experience in operational and financial
restructuring, interim management, and bankruptcy proceedings. She is a sen-
ior managing director at FTI Consulting, Inc., a publicly traded corporate fi-
nance, restructuring, forensic accounting, and economic consulting firm.
xviii About the Authors

Previously, Gina was a partner in PricewaterhouseCoopers™ Financial Advi-
sory Services Group, where she served as interim CFO for a mid-size
global management consulting firm and as a financial advisor to numerous
companies experiencing financial and operational changes. Her industry ex-
perience includes professional services firms, health care, transportation,
financial services, telecommunications, retail, distributors, securities/
commodities, and hospitality. Gina received a bachelor ™s degree in public
accounting from Pace University. She is a CPA, a Certified Insolvency and
Restructuring Advisor, and a Certified Fraud Examiner.

MICHAEL W. MALAKOFF is a managing member and cofounder of the
Trisul Group, LLC, a management consultancy specializing in growth strate-
gies. Michael has a proven track record of providing value-added consulting,
developing new businesses, and improving operating effectiveness, both as a
consultant and an executive. His experience covers a wide variety of indus-
tries, including professional services, financial services, and travel. Michael
also has significant entrepreneurial experience, having previously cofounded
a successful e-business consulting startup. He began his career as an attorney.
Michael earned a BA in economics from the University of Texas, a JD
from Pepperdine University School of Law, and an MBA from the Southern
Methodist University Cox School of Business.

THOMAS MARBACH has worked for two leading consulting and systems
integration firms. As a part of his consulting and industry experience, he has
served as project manager on large-scale implementations of accounting and
finance, human resource, and other administrative systems. He has also
worked in the service firm™s functions of finance and accounting, recruiting,
and new service development. His professional experience includes technol-
ogy management consulting to clients in a variety of industries.
Tom received his doctorate in business administration with a major in in-
formation systems from the University of Texas at Arlington. He received his
MS in accounting from North Texas State University and his BS in computer
science from East Texas State University. He is a CPA in the state of Texas.

BRANT C. MARTIN is an attorney with Puls, Taylor & Woodson, LLP. He
has an active national trial practice consisting of class actions, personal injury,
professional malpractice, and commercial litigation disputes. Brant has prose-
cuted numerous complex lawsuits and class actions in federal and state courts
involving securities fraud, defective products, and consumer protection. As a
plaintiff ™s lawyer, Brant draws on his unique background as a former corpo-
rate and securities lawyer and as a former law clerk to the Honorable Richard
A. Schell of the Eastern District of Texas.
Brant received his JD from the Southern Methodist University School of
Law where he was valedictorian of his law school class, served as editor-in-
chief of the SMU Law Review, and received a full scholarship as a Hatton
xix
About the Authors

W. Sumners Scholar. Prior to attending SMU, Brant earned a master ™s in re-
ligion and literature from Yale University and a bachelor ™s degree in Spanish
and English from Washington and Lee University. Currently, he serves on
the board of directors of the Tarrant County Trial Lawyers Association and
on the board of advocates of the Texas Trial Lawyers Association. Brant was
also selected in 2004 as one of the “Best Lawyers Under 40” by D Magazine.

D. MICHAEL MCDOWELL is cofounding partner of McCrory & McDow-
ell LLC and is currently managing partner of the firm and chairman of its
executive committee. He and Ken McCrory formed McCrory & McDowell
in 1983 and built it into one of the largest accounting and consulting firms in
Pittsburgh.
Mike focuses his practice on strategic planning, which includes develop-
ing the strategic process for clients such as law and accounting firms, facili-
tating clients™ strategic retreats, and assisting with the implementation of
strategic initiatives. Mike provides consulting services to the health care in-
dustry and has served as COO for multispecialty physician networks that
employ hundreds of physicians and generate more than $500 million in an-
nual charges.
Before founding McCrory & McDowell, Mike worked in the international
division of a large international accounting firm. He holds a BS from Indiana
State University and is licensed as a CPA in Pennsylvania. Mike is a member of
the National Association of Certified Valuation Analysts and has been quali-
fied as a facilitator through the Institute of Cultural Affairs. He has published
a number of articles on the strategic management of professional firms.

SCOTT M. MCELHANEY is a partner at Jackson Walker LLP, a Dallas,
Texas, law firm, where he practices commercial litigation and employment
law. He has handled a wide range of cases in state and federal trial and ap-
pellate courts. He has significant experience in employment discrimination,
FLSA, and ERISA litigation; trade secret misappropriation claims; noncom-
petition agreement injunction proceedings; fraud and breach of fiduciary
duty cases; defamation cases; and copyright infringement claims.
Scott is also an instructor at the Southern Methodist University Dedman
School of Law, where he teaches employment law and has taught legal re-
search and writing.
Scott received his bachelor ™s degree, summa cum laude, from Dartmouth
College and his JD, cum laude, from Harvard Law School. Prior to entering
private practice, he was a law clerk to Chief Judge Barefoot Sanders, U.S.
District Court for the Northern District of Texas, and to Judge Irving Gold-
berg, U.S. Court of Appeals for the Fifth Circuit.

JEFFERY B. NEMY is a senior vice president at The Interpublic Group of
Companies, one of the largest marketing communications companies in the
world. Interpublic provides advertising, public relations, and other marketing
xx About the Authors

services globally through its network of over 40,000 employees in approxi-
mately 130 countries. Prior to transferring within the company to his role in
developing a new global IT shared services organization, he served as senior
vice-president, regional finance director for the San Francisco office of
Foote, Cone & Belding, one of the largest advertising agencies on the West
Coast, with approximately $1 billion in billings and over 400 employees. Pre-
viously, he was director of financial services during the startup phase at Nex-
tel Communications where he led the development of the company™s
financial planning and reporting systems. Prior to that, he was responsible
for managing the financial planning and analysis functions for Chronicle
Broadcasting Company. For the first decade of his career, he worked as a
management consultant at both Arthur Young and Price Waterhouse and pro-
vided valuation analysis services while working for a boutique M&A advisory
firm. He received his MBA from the University of Santa Clara and com-
pleted his undergraduate work in business administration and economics at
California State University, Chico. He is a CPA in California.

K. TODD PHILLIPS is a founding partner of Wick Phillips, LLP, a Dallas-
based law firm focused on providing its clients with innovative solutions to a
wide variety of commercial disputes. From counseling clients on potential
litigation issues, to aggressively and creatively litigating complex disputes,
Wick Phillips, LLP is committed to providing the highest level of service
throughout all phases of the dispute resolution process.

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